Social Media Tips
- Pick the Right Platform: Depending on your market and target audience, make sure you are posting on the right network. For instance, 90% of Instagram users are younger than 35 (Source: ScienceDaily) and Instagram has become the social media network for targeting millennials (Source: Dreamgrow). Looking to reach an older audience or have more detailed information to share? Facebook is probably your bet bet.
- Give Value: Make sure to post information that relates to your market and is helpful to your customers, not just information all about you. For instance, if you’re a realtor, post some articles about interior design or contractors that you like to use in town. If you’re a salon, post tutorials about how to blow dry or style your hair at home.
- Be Consistent, Not Repetitive: Having accounts on multiple platforms is great, but make sure you aren’t always just posting the same content across all of your feeds. You want your customers to follow you on all of your accounts and not get burned out on what you are posting.
- Lights, Camera, Action: Posting videos & images to your social media accounts will get you more attention. To get the biggest impact, take advantage of video using FB Live or Instagram Stories to hand out quick tips, post facts about your business or highlight an event that you are attending. Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot).
- Share the Love: Working with another business in town? Love your supplier? On Instagram, posts tagged with another user (56%) or location (79%) have significantly higher engagement rates (Source: Simply Measured). This rings true for other social platforms as well. Not only will you reach your audience, but you will also reach the audience of the pages & users you tagged. Remember: When tagging or posting images of customers, always make sure it is cool with them before doing so.
- Respond to Reviews: If someone leaves your business a review on Google or Facebook or wherever, always make sure to respond – it can hurt your rating when you don’t. Ever wonder why someone has 4.9 stars, but all 5 star reviews? Well, now you know.
Lyndsey Simpson, Graphic Arts and Social Media – www.lyndseysimpson.com